Leading sportsbetting software supplier Betradar has recently tied up with one of Europe’s most popular bookmakers, Tipbet to offer live streaming of a number of sports events. Customers of Tipbet will now be able to have access to 7,150 different live events per year via Betradar’s live streaming service called Live Channel Online. The different sporting events will include basketball, football, and tennis matches from nations as diverse as Turkey, China as well as Germany.


Betradar operates under the Sportradar umbrella and both brands have become significant players in the online gambling and sports betting industries. Betradar is a one-stop-shop for bookmaking companies since it offers a wide range of services used by these companies. These services enable bookmaking companies to feature detailed information about sporting events starting from fixtures and going all the way to the results, in addition to live streaming of many events.

A leading supplier of sports betting data, Betradar was founded in 2001. Having been in the industry for more than 15 years now, they have developed into a key player in this industry. They offer all the required services to run a bookmaker operation. They are adept in offering information on fixtures, odds compiling, in-running services, live streaming services, eSports betting solutions, results, trading tools, front-end content solutions including live scores and statistics as well as innovative gaming solutions. Their diverse portfolio enables them to meet the challenges and demand of the international bookmaking industry.

The company also offers front-end solutions to online bookmakers that include trading tools and other services. Its software programmes are also designed to prevent illegal activities. Betradar has a huge customer base spread over 80 nations, and it has approximately 450 different bookmakers and 30 state run lotteries.

Strategic tie-ups are a fact of life in the gambling industry since companies are constantly looking for ways to evolve and become more competitive.

The team at Tipbet is very excited about the tie up with Betradar. The company already has quite an established customer base for its land-based and internet-based casino and sports betting services. The company offers pretty good odds on a wide range of sporting events taking place in different parts of the world. The casino is also popular because it offers many options to have fun and win money in the process. While it no doubt has a good product to start with, the tie up with Betradar will enable them to reach to a wider customer base than present since people prefer bookmaking sites that offer live streaming. Customers do look for a wide range of features when they choose a gambling site, and the Tipbet product offering will now be complete.

According to Tipbet Product Manager Philippos Naskos, the fact that it can now offer its customers access to a wide range of sporting events will enable it to increase its market share and drive revenues. The gambling and sports betting businesses are all highly competitive, and it is not at all easy to grow in the industry unless one has a very good product on offer.

Lorenzo Caci, Director Sales of Sportradar commented that the partnership with Tipbet was a mutually beneficial one and that he was certain that the other company would benefit tremendously from Betradar’s highly effective product. Sportradar is constantly seeking to increase its customer base with the help of these tie-ups and the deal with Tipbet comes on the heels of another one with Italian bookmaker SNAI. This has enables the Italian company to launch eSports in that country’s market for the first time with the aim of getting a share of the industry worth billions of dollars.

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